Social Media Marketing (SMM)

Social media networking platforms such as Facebook and Twitter

Social Media Marketing

Now more than ever, the online world is a social one. Social media networking platforms such as Facebook and Twitter have not only taken over interpersonal communications but business communications as well. Gone are the days when a presence on social media was optional for businesses. Even small- and medium-sized businesses need to claim at least a basic profile on the most relevant social media platforms.

Here are some of the most popular platforms for businesses:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Youtube
  • Vimeo
  • Metacafe
  • Amoeba
  • 4 Square
  • Google+
  • Quora
  • Reddit
  • DailyMotion
  • SnapChat

Each of these platforms has its own culture and requires a special approach when dealing with customers. Twitter users generally approach businesses expecting rapid-fire customer service interactions while Facebook users are more patient but expect more in-depth content. LinkedIn is ideal for businesses to network with other businesses and find new professional contacts. Many businesses use LinkedIn as a major recruiting source. Instagram and Pinterest offer the chance to share dynamic images of your business, products and services with potential clients who will then share those images with their followers, driving even more traffic to your website.

With the vast array of options these social media platforms provide for interacting with followers comes the necessity for social media fluency. We understand that most business owners don’t have the time to stay on Facebook and Twitter all day interacting with customers, nor the resources to hire a dedicated professional. This is why we offer comprehensive social media marketing management services that will get you ahead on social media at a fraction of the cost of hiring an in-house professional.

Connect with over 1 billion social media users around the world and narrow your focus to those customers who are already primed to do business with you. We use analytics from platforms like Facebook to build a profile of your target client and tailor social content to those people. In doing so, we help your business connect with potential clients who are already far along in the sales funnel and reduce the amount of money wasted on more general marketing efforts.

Call Optimus 5 today to put your social media marketing management in good hands. Social media is one of the most effective ways to increase your revenue online, but improperly managed social media also poses a great risk to your brand’s reputation. We facilitate positive interactions with clients through a combination of excellent customer service and an analytical approach.


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